Designer Spotlight: Xirena

Founded in 2013 by Dierdre Roffoni, Xirena was inspired by summers spent in Spain and the effortless style of coastal living. After noticing local women pairing crisp white shirts with colorful swimwear while riding through town on Vespas, Roffoni returned home with the idea for a lingerie collection. Within weeks, Xirena was born, quickly evolving into a full ready-to-wear brand built around ease, comfort, and timeless style.

Designed in Los Angeles, Xirena embodies the laid-back spirit of California. Known for its soft fabrics, relaxed silhouettes, and lived-in feel, the brand creates elevated essentials that are uncomplicated, versatile, and effortlessly chic. Each collection is designed to move with the wearer, encouraging a personal approach to styling that feels natural and authentic.

Drawing inspiration from travel, vintage textiles, and everyday life, Xirena has become a go-to brand for women who appreciate understated luxury and comfort without compromise. The result is a wardrobe of pieces that feel both relaxed and refined, designed to be worn season after season.

At Salt Boutique, we love Xirena for its effortless approach to dressing, offering timeless staples that capture the ease of California living while remaining endlessly wearable.

Discover Xirena Collection here

This article was created using information provided by Xirena and interviews with founder Dierdre Roffoni, adapted by Salt Boutique.